Growth Marketing Specialist

The role

We are looking for a Growth Marketing Specialist who can own the performance side of our marketing team, SEO/GEO, paid acquisition, analytics, and AI-powered workflows. You will work alongside a Brand & Content lead, report directly to the CEO, and have full visibility into pipeline results.

This is a hands-on role. You build, execute, and improve — not just plan.

What you will own

SEO & Organic Growth

• • Technical SEO and on-page optimization for company page
  • Keyword strategy targeting B2B buyers in US, AU, UK markets
  • GEO — optimizing content for AI search surfaces: ChatGPT, Perplexity, Google AI Overviews
  • Content briefs and SEO direction for the content team

Paid Acquisition

• • Google Search Ads — setup, optimization, budget management
  • Landing page testing and CPL improvement
  • Support LinkedIn Ads as the team scales

Analytics & Reporting

• • GA4, UTM governance, lead source tracking through to CRM
  • Weekly performance dashboard — traffic, MQL, CPL, channel attribution

AI-powered Marketing

• • Use AI tools daily to accelerate content production, keyword research, outreach copy, and reporting
  • Build and iterate automation workflows that increase team output without increasing headcount

What we are looking for

Must have

• • 3+ years in digital marketing — SEO, performance, or growth focus
  • Actively uses AI tools (Claude, ChatGPT, or similar) in daily marketing work — not occasionally, but as a core part of how you operate
  • Hands-on Google Ads experience
  • GA4 proficiency — events, conversions, attribution
  • Comfortable working and communicating in English

Nice to have

• • Background in software development or IT
  • Experience with Ahrefs, SEMrush, or similar SEO tools
  • Has worked in a B2B or tech company
  • Familiar with LinkedIn Ads or Apollo.io for outreach
  • Experience with AI Automation for Marketing